5 Reasons every Business needs professional marketing photos

Professional marketing photos from Photos by Pennie. www.photosbypennie.co.uk

Regardless of your business and your marketing strategy, the power of visual communications can make all the difference.

These days, modern marketers use visual content to promote their businesses. As a result, photography is more relevant and crucial than ever to help you stand out in a pool of competitors. In fact, according to research, articles with relevant images average 94% more total views than articles without images. Whilst I recognise that stock photos can be helpful in certain instances, they are definitely not the best way to showcase your business - Why? Because they are not photos of your business.

So, here are 5 reasons why every business needs their own set of professional marketing photos:

• A Picture is Worth A Thousand Words - you’ve probably heard this adage before. These days pictures are worth at least a thousand words – probably more! Photos enable you to deliver a message to your clients and customers without the need for words
• They lend credibility to your brand - consistently excellent photography tells clients you care about the little details.
• Photos of your business can add a whole new creative dimension to website content which engages audiences, enhances blog posts and makes social media posts stand out.
• Optimized professional photos can help your website SEO which will make your website perform better in overall search results
• Professional photos are versatile assets - if you have a library of professional photos - you can use them across the whole marketing mix - not just your website. You can use them to build your brand on social media, in blog posts, PR articles, in brochures and newsletters.

But don't just take my word for it - one of my favourite clients is St Christopher's and St David's Residential Homes in Ascot where I have done a variety of photo shoots. As a result, they now have a bank of over 200 photos which they regularly use to promote their business - not only on their website, but on social media and also blog posts.

Their website doesn't just feature a range of generic stock photos, it is full of original photos which show the delightful, caring staff that you will see when you visit one of their homes. It also shows the beautifully decorated rooms and the gorgeous location. Here are just a few examples:

This same bank of photos is also used regularly to add a visual dimension to their posts on their Facebook page. These bring the posts to life and make them really stand out. Here are some examples:

In terms of business expenses, professional photography is often an item on the list which is seen as expendable - however, the truth is that every business can benefit from having professional photos in their marketing arsenal. No matter who your customers are or what you are selling, high quality photography is an important asset that will contribute to your overall branding and success. Click here to see more information about photo shoots for your business: https://bit.ly/3cqLJ9l

Online, photos can be used to make your website more engaging. They can also be used to build your brand on social media, including Facebook, Instagram, Twitter, Pinterest, Linkedin, Google My Business and more. They can also be featured in blog posts and articles - the possibilities are endless. Offline, they can also be used in brochures and promotional materials.
If you'd like to have a chat about setting your business up with a bank of professional photographs to promote your business, please give me a call on 07715 889457 or click here to email me.

Thanks for reading! Pennie
www.photosbypennie.co.uk